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Project Marketing
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Project marketing

From the name
to the enquiry.

End to end, one team
What this is
An overview of how we run project marketing
Built for
Developers and project teams
Year
2026
What this is

Most project marketing arrives in pieces. A designer for the identity, someone else for the brochure, a web developer who has never seen the brand, a photographer booked late, and a system nobody set up properly until the enquiries had already gone cold.

We do the whole thing. One team, one standard, from the moment a project needs a name to the moment a buyer's enquiry lands somewhere it will actually be answered.

This is an overview of how that runs. Not a quote, and not a menu. Just what the end to end service looks like when one team carries it.

The span

Six disciplines, one team.

01

Brand and identity

Naming, word mark, logo mark, type, palette, applications and guidelines. The project gets its own identity, not a stretched version of the parent brand.

02

Sales collateral

Information memorandum, masterplan, location map, finishes schedule, print ready and digital first. The documents that do the selling when you are not in the room.

03

Web and capture

Bespoke project site, desktop and mobile, enquiry form wired to a real destination. Designed and built by the same team that made the brand.

04

Photography and film

Full day shoots, aerial views, brand film, reels and cinematic vignettes, colour graded. A library the project draws on for its whole life, not a one off shoot.

05

Social and campaign

Strategy, written captions, posting schedule, construction updates through the build. The project stays visible between launch and sell down.

06

Infrastructure

CRM, enquiry capture, routing, nurture, tracking, audiences and hosting. Where the enquiry actually lands, and what happens to it in the first five minutes.

Stage one · Naming and identity

Before anything is drawn.

A project name is the one decision everything else inherits. We run it as a proper piece of work rather than a whiteboard session: direction, concepts, refinement and rationale, checked for market resonance before it goes anywhere near a sign.

  • Project naming
    Concepts with the reasoning attached, so the choice can be defended to a board.
  • Word mark and logo mark
    Drawn for the project, built to work at hoarding scale and at favicon scale.
  • Typography and palette
    Chosen and licensed properly, never lifted.
  • Applications and guidelines
    So the agent, the printer and the builder's signage crew all produce the same brand.
  • Final exports
    Every format, supplied and owned by you.
Stage two · The story and the collateral

What gets left behind.

The information memorandum is the document that keeps working after the meeting ends. It is written and designed together, so the positioning and the layout arrive as one thing rather than copy poured into a template.

  • Information memorandum
    Project overview and positioning, offering detail, expression of interest terms. Digital first and print ready.
  • Masterplan illustration
    Drawn to the project, not exported from the architect's file and left to fend for itself.
  • Location map
    The surrounds drawn properly, not a screenshot with pins on it.
  • Fixtures and finishes schedule
    Designed to the same standard as the rest, because this is the page buyers actually study.
Stage three · The site and the capture

Where the interest goes.

The project site is designed and built by the same people who made the brand, so nothing is lost in a handover. Every enquiry it takes is wired to a real destination before the site goes live, not after.

  • Bespoke interface design
    Desktop and mobile, designed for the project rather than dropped into a theme.
  • Project hero and overview
    The first ten seconds, treated as the most valuable ten seconds on the site.
  • Plans and gallery
    Floor plans, renders and stills presented so people actually look at them.
  • Enquiry capture
    The form, the routing and the follow up, working from day one.
  • Hosted and maintained
    Hosted, secured and monitored by us, so nobody is chasing a developer when something breaks.
Stage four · Content and film

A library, not a shoot.

A project needs content for years, not for a launch week. We shoot to build a library, with the Creative Director on set so what comes back matches what the brand promised.

  • Photography
    Full day shoots, colour graded delivery, eighty to one hundred edited stills as standard.
  • Aerial photography
    The views that explain a site better than any paragraph.
  • Brand film
    A short lifestyle film that carries the project's tone, shot across the light that suits it.
  • Reels and vignettes
    Short cuts and single scenes that filter through the website and carry the social calendar for months.
  • Direction and talent
    Treatment, shot plan, styling and people in frame where the project needs them.
Stage five · Launch and campaign

The long middle.

Between launch and sell down there are eighteen months where nothing is finished and there is nothing new to show. That gap is where most project marketing quietly stops. We plan for it from the start.

  • Social strategy
    Creative direction, content pillars and a posting schedule, written to the project's voice.
  • Written and published
    Planned, written, scheduled and published by us. Nothing sits in a folder waiting for someone to have a spare afternoon.
  • Construction updates
    The build filmed and cut as it progresses, so there is always something true to show.
  • Paid campaigns
    Built, run and watched by a person who holds the direction. Spend stays yours and goes straight to the platform.
Stage six · The infrastructure

The first five minutes.

A project can do everything else right and still lose buyers to a slow reply. The systems half is not an afterthought we sell later, it is built alongside the brand.

  • One place for every enquiry
    The site, the ads, the listings and the socials all landing in one pipeline, tagged by where they came from.
  • Routing and follow up
    The enquiry reaches a person fast, and gets chased if it does not.
  • Nurture
    Enquiry to inspection to deposit, running on its own and stopping the moment someone replies.
  • Tracking and audiences
    Set up properly, so you can say which channel produced the buyer instead of guessing.
  • Built around what you run
    If your systems are sound we wire into them rather than replace them.
Why one team

Nothing gets briefed twice.

  • The brief is written once
    The people who name the project design the brochure, build the site and shoot the film. No handovers, no re-explaining.
  • The brand survives contact
    Identity drift usually happens at the seams between suppliers. There are no seams.
  • The standard holds across the portfolio
    Once it is set on one project, the next site inherits it. Quality stops depending on who you happened to book.
  • The second project is faster
    Each site after the first costs less thinking, because the thinking is already done.
  • One number to call
    When something needs to move, it moves. Nobody is waiting on a third party who has not been paid yet.
The next step
Tell us about the project and we will show you how we would run it.
Start a conversation Ask a question
Prepared by LOVR
Savannah Barber · Creative Director · savannah@lovr.agency